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WEBSITE ANALYTICS
AND PRODUCTIVITY |
Establishing Criteria to be Used
to Measure Website Analytics
and Productivity...
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Successful Internet marketing programs
and website analytics are based upon sound goals and
accurate measurement against them. Selecting specific
criteria in which the company will determine the value of
the Internet marketing programs is essential to the overall
success of the Internet
marketing endeavor. Adding website analytics to your
site will provide the insight necessary to achieve
significantly improved SEO presence. Search Engine Optimization programs and
processes are determined initially by setting measurements
that will be used to determine whether or not the website
is performing at the levels of expectation. We assist our
clients with implementation of the best-of-breed website
productivity analytics guidelines.
Just driving traffic is not enough... we
must get visitors to contact us or make a purchase in
order to deem the Internet marketing program a success.
Contact
us for more details... |
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Setting Website Goals...
Website analytics starts with setting a website's goals can
be a daunting task for many Internet Marketing and Senior
Executives. They often mention that setting goals is
actually going into "uncharted waters" since their
frame of reference is often limited. Therefore, we step in
and provide guidelines and a process whereby our clients can
establish reasonable goals for Phase I of their new Internet
Marketing program.
The reason we say Phase I is due to the
fact that we know the website's goals will change over
time. Therefore, it is only important to first establish
the short-term goals in order to start the process of
moving to the next level of website analytics and
productivity... Phase II. |
Implementing Website
Analytics...
Website analytics is the tool used to "keep score"
on your website's activity. More importantly it collects
data and provides the Internet marketing team members with
insight into what drives traffic to the website and what
these visitors do while on the website.
Website analytics programs are simple in
their approach to data collection; however, configuration
of the reporting, segmentation, chart production, etc.
Rest assured knowing that there are far too many choices
provided to website analytics users making the need for
working with a knowledgeable person very important to your
website analytics and productivity. |
Reviewing Analytical
Data...
Setting up the website analytics reports to deliver "information"
rather than "data" is a critical step. Determining
the ways you want to view the results and establishing the "trigger
points" that will be collected during the visitor's
time on the website is very important. We help you integrate
your goals into the reports to determine the proper website
analytics, productivity, ROI and overall value to the
company. |
Resetting Website
Goals...
Again website analytics and productivity requires goal
setting is an ongoing process. During Phase I of the
Internet marketing program, we will assist you in setting
obvious goals that will provide you and your team with a
better understanding of the visitor's activity. Next we will
use the information to look more deeply into trends and
determine changes that will improve the website analytics.
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Establishing the
Website's Monetization Value
Many times the website owner or Internet marketing team
uses subjective and often arbitrary methods to place value
on specific website activities. We believe you should
quantify the value of a lead or conversion in a more
analytical manner i.e. establishing the value of a lead
followed by the value of a new customer. This is often done
using the simple equation of establishing the # of Visitors:
First Order Value. The standard analytics review focuses on
visitor source i.e. Natural Search, Paid Search, Referral
Site, Email Marketing, Banner Ads, etc. Quantifying the
value in Dollars vs. Source is a very important measurement.
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Website Analytics and
Productivity Services Guidelines: |
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Internet
Consulting and Coaching, Inc. is a website analytics and
productivity company based on Long Island, NY specializing in improving client
website and business performance through custom website
analytics and productivity related programs. Customized
solutions use unique Website analytics and productivity
techniques focusing on specialized Website analytics and
productivity guidelines that are proven to be effective. All
custom website analytics and productivity programs are
designed by well-informed professionals trained in
delivering results in the Website analytics and productivity
area. Internet Consulting and Coaching, Inc. provides
state-of-the-art website analytics and productivity programs
tested and accepted by the industry. Each website analytics
and productivity program involving custom website analytics
and productivity programs, website analytics and
productivity services, website analytics and productivity
training, website analytics and productivity coaching and
website analytics and productivity processes is created
under confidential terms with our website analytics and
productivity clients.
Specific
website analytics and productivity related information
collected during client participation in any website
analytics and productivity program determines the
scope-of-work, expectations and measurement components
contained within the final website analytics and
productivity services. Our website analytics and
productivity staff conforms to proven custom website
analytics and productivity project steps ensuring positive
results while delivering our Website analytics and
productivity services. Implementation of Website analytics
and productivity programs is coordinated with clients
through our project management team. Client participants
in any website analytics and productivity program are
expected to comply with the direction being offered by the
Internet Consulting and Coaching, Inc. website analytics
and productivity services facilitation team. Client
references re: custom Website analytics and productivity
programs, website analytics and productivity services,
website analytics and productivity training, website
analytics and productivity coaching and website analytics
and productivity processes are confidential. |
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Servicing: Long Island, Suffolk, Queens, Nassau, New York
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Internet Consulting & Coaching, Inc. | 273 Walt Whitman
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